Four generations of the family have been engaged in poultry farming for 114 years, making it the oldest poultry breeding dynasty of Hungary. The company was initially started with 5 persons (1994). Intensive development began in 1998 with significant investments in terms of scale and amount, and the number of employees was increased. During this time, several poultry breeding and broiler farms and another fodder mixing plant were established, and the integration of agricultural crop production was also started.
Mrs. László Bárány, Mr. László Bárány, head of the founding family/ great-great-grandfather
The Bárány family has been engaged in poultry breeding and hatching since 1907. The founding head of the family, László Bárány 1 (great-great-grandfather) was an “estate poultry breeder” on the estates of the counts of Széchenyi in Békés County at the beginning of the past century.
Mrs. László Bárány, great-great-grandmother and László Bárány, great-great-grandfather have been improving and breeding different poultry breeds together since the 1920s.
They received several awards for their successful work. Their eldest child, László Bárány 2, the great-grandfather, was born in the castle of Count Széchenyi in 1921.
In the middle: László Bárány, great-great-grandfather, László Bárány, great-grandfather on his right, and their colleague on the left.
The great-great-grandfather left the count’s estate in the mid-1930s and started his own business as a cooperative. László Bárány 2, the great-grandfather, joined the thriving business at the age of 16. This photo was taken in 1937, in the middle: László Bárány, great-great-grandfather, László Bárány, great-grandfather on his right, and their colleague on the left.
László Bárány, great-grandfather
In 1945, the great-grandfather was forcibly taken to Siberia for captivity, from where he returned in 1948. It was then that he found out that while he was in captivity, his father, the great-great-grandfather, had died in 1946 and the hatchery had been completely destroyed in the war. László Bárány, the great-grandfather, worked as the manager of hatcheries in several places in Eastern Hungary in the 1950s. In 1958, he was placed at Derecske, where his task was to strengthen animal husbandry in Eastern Hungary and, at the same time, build the then largest hatchery of Hungary. He led this hatchery until his death in 1971.
THE THIRD GENERATION
László Bárány, Senior in the middle, Péter Bárány on his right, László Bárány, Junior on his left.
The third generation is represented by László Bárány, Sr., who was born in 1952 and, as he used to say, “he grew up behind the hatchers in Derecske”. After graduating from the Agricultural University, he started working at the Hunnia Coop poultry processing plant in Kisvárda in 1978 and became the plant’s senior production engineer. He felt the winds of change in time, became an individual entrepreneur in 1988 and started hatching eggs in a small garage. He delivered the self-hatched baby chicks using a Barkas van, and sold them in the villages. In Hungary, the regime change, and the possibility of acquiring private property, opened new dimensions.
ESTABLISHING THE COMPANY IN 1994
The Master Good Group was started as an enterprise with 5 employees in 1994. Intensive development began in 1998 with significant investments in terms of scale and amount, and the number of employees was increased. The increasing competition and the constant challenges on the market have necessitated the expansion of the company’s scope of operations, thus creating full-scale poultry integration. During this time, several poultry breeding and broiler farms and another fodder mixing plant were established, and the integration of the agricultural crop production was also started.
The 3rd, 4th and 5th generations together
László Bárány Senior consciously raised his two sons, László and Péter, to love this profession. When, as the 4th generation, the 2 boys joined the company management, they brought a new vision. Thus, the three of them carry a much greater burden, which is reflected in the results. László was the first to become a manager, and, after graduating as a general agricultural engineer at the University of Debrecen, he was entrusted with the management of the entire food industrial portfolio, the production and the commercial tasks at the group of companies. Under his leadership, the company underwent a complete organizational restructuring and its strategic direction was also changed. Péter, who graduated as an agricultural economist at the University of Debrecen, also “learned” the tasks at the group of companies very quickly. He also likes innovation, a modern economic approach, restructuring and efficiency. He implemented his strategically well-structured plan to increase the group’s profitability with success. The group successfully combines tradition with a modern approach.