Integrated struggle for the healthier and safer foodstuffs
Operating in the area of north-east Hungary, Master Good Group is engaged in integrated fodder production, poultry breeding, hatching, cramming and processing of broiler chicken. The group of companies is owned by the Bárány family in 100 %.
The family has been engaged in poultry breeding for 100 years extending to four generations so it is the oldest poultry breeding dynasty in Hungary. The first generation starting the tradition was the manorial poultry breeder of the Counts Széchenyi. The commitment to the profession represented by him was transferred from generation to generation. The key of the present successes of the Group also originates from this heritage.
In the beginning, the company launched with five persons (1994); then its intensive development started in 1998 with projects of significant scale and amounts and extension of staff number. During this time several poultry breeding and broiler farms, further fodder mixing plant were established and the integration of agricultural plant cultivation also started. The Group performs its activities ranging from the arable to the consumer’s table in five companies. The integration of the fodder plants, the poultry breeding, hatching, industrial broiler cramming, as well as free-range breeding of farmhouse chickens and the agricultural basic activities are done by two agrarian companies, out of which the more significant is the Baromfi-Coop Ltd. The primary processing of the live poultry (killing, parting), the production of prepared and processed products as well as the selling are organised and controlled by the Master Good Ltd.
The poultry processing was included in the profile of the Group through the purchase of the chicken division of Hajdú-Bét Rt. The Master Good Ltd purchased the plant in Kisvárda in April 2004 then performed its reconstruction within the framework of a project of one milliard HUF in year 2005. The plant was always famous of the good quality of the goods coming out of it.
The further processing plant in Petneháza owned by Master Good Ltd sharply heightens from its environment with the two towers of its characteristic building. This is the factory where the company manufactures its spiced and comfort foods. The target markets of the factory with spiced products are the domestic supermarket chains, while with its comfort foods it has significant share on the English market in this product type.
The farmhouse chicken is a real success story in the life of the company. When the company founder-owner László Bárány recognized the possible demand in 2000 and dreamed up the farmhouse chicken, many did not believe in its success. Since then the name of the product has been ringing familiar to all Hungarian consumers, with regard to its sales volume being continuously increasing year by year by 20-30%.
The reason for the company’s increase in turnover is that the sales channels are extended. The company is the regional main poultry meat supplier of the Mc Donald’s the procurement chain, what’s more it supplies already to Austria, Germany and Poland as well. Certainly the increasing turnover is contributed by the growing food prices as well.
Kelet-Magyarország, Top 100 / 2008