As a result of the scandals during the past years, the consumers’ demand for safe and healthy foodstuffs increased and owing to it the sector faced new challenges. Master Good Ltd has been struggling for meeting these challenges for years.
Being the single complete poultry integration in Hungary, our company utilized its advantage that it has all elements of the product route in its own property and set up a program integrating the whole range of activities. The purpose of the program is to meet the highest requirements of animal welfare during the breeding. In addition to the inspection of the origin of the base materials (wheat, maize, soya), the struggle against Salmonella bacterium means one of the greatest challenges nowadays. Today animal welfare is mentioned more and more frequently. During the decades past, the industrial breeding became dominant and the animal’s life circumstances were little considered. It is not only for humane aspects significant since the quality and pleasure value of the meat bred under wrong circumstances are also worse. As a Chinese phrase says, “you are what you eat.”
Following the implementation of enormous projects, our company set up a very strict control system in order to improve the life conditions of the animals bred under industrial circumstances. We are especially proud of the fact that the products coming out from the farmhouse chicken program started several years before by our company have become widely known and their circle of consumers is continuously extending despite their higher price. The customers recognised that the taste and pleasure value of the chickens grown up happily on a free range are much better than of those bred under industrial circumstances.
Master Good Ltd invests very much energy in that the consumers can purchase poultry fed with the safest possible base materials. By means of continuous laboratory inspections, sampling operations and exact geographical determination of origin of fodder base materials we ensure that no genetically modified (GMO) soya can get into our production system. In our company we feel responsibility for our environment as well and the saving of the rain forests is not merely a fashionable phrase for us. Owing to the exact geographical determination of the soya bearing areas, we use only soya not coming from the areas along the Amazonas that is not from the areas taken away from the rain forests.
The issue of Salmonella is one of the most urgent problems of our days. The restriction of Salmonella can be successful only in an integrated system, since in order to achieve a Salmonella-free chicken, the pair of parents, the egg, the hatching plant, the fodder factory and the broiler stall should also be Salmonella-free. Our colleagues perform laboratory tests on several hundreds of samples coming from the various points of the product route every day in order that we can permanently guarantee the high quality for our customers.
Watching our customer’s comfort, we designed and renewed our packages this year. Our new drop-free packaging also serves for this aim. On the product package to be introduced till July 2008, we would like to indicate our products’ advantages and values concerning the animal welfare and food industry safety.
Supplement of Napi gazdaság / May 2008